MEMBERSHIP
you own... from a restaurant to
a hair salon... you can be a
mogulfish
MEMBERSHIP ($159 / YEAR)
Join a co-operative network of hundreds of store owners across Manhattan and partake in tailored local marketing programs that will increase your sales, individually and collectively.
Every month local marketing specialists deliver cost cutting ways to reach and attract local customers. It will save time and marketing expenses whilst increasing store awareness, sales and customer retention. Our services deliver results even for businesses with no marketing budgets.
Each store pays the same fee of $159 for 12 months of service, no matter the size of a store, it's revenue or it's marketing expenditure. We treat everybody equally and fairly, the way business should be.
THE SERVICES
The membership services include:
• Marketing portfolio of your business; includes initial evaluation and ongoing record of activities and results.
• Monthly local marketing publication, in full, with advice and marketing recommendations tailored to your business.
• Access to a community of small business owners to be utilized for co-marketing, cost sharing, social
networking and business support.
• 24/7 access to online member website including a full page online profile accessible by customers, social networking, business news feeds and research, marketing tips, and more.
• 5 day, weekly access to small business consultants that can help with all your day-to-day marketing needs.
• Full service agency that can manage and execute your marketing activity quicker and cheaper than doing it
yourself.
• A powerful Buy Local movement driving customers to your neighborhood and stores.
AccountingWeb Inc., 12 Tips to help small retailers thrive in a recession, May 2008
National Retail Federation (NRFF), Challenges on the Future: The Rebirth of Small Independent America, 2004
HOW IT WORKS
mogulfish enable you to identify your customers, rally support from your community, navigate all that overwhelming media, use proven marketing ideas and run specialized local marketing programs tailored to your business.
Every month, know how to attract new customers and increase the spending of existing ones, know the most cost effective marketing tactics to use and have a network of stores and local marketing specialists to help and support you. The cost to you is inexpensive (the way marketing should be for small businesses) with the membership fee costing less than $15/month, only $159 for 12 months of service.
Utilize the only online social networking site tailored to small businesses. Take advantage of our business center and expand on everything you find in your monthly member report. Participate in forums, organize and attend events and increase your online profile with a full page business site. Work with a team of local marketing consultants, available 5 days a week to help with all your marketing decisions, provide help when you need it and to produce and run your marketing activity.
SPECIALIZED LOCAL MARKETING
Based on the research, community network and store profile, we develop then recommend localized marketing programs.
Loyalty Rewards Program: Buy Local loyalty program that rewards consumers for purchasing from small businesses.
Corporate Employee Rewards Program: Discount and Special Offer rewards card that employees can use during the work week.
Manhattan Tourist Package: Welcome package distributed at tourist destinations including a Buy Local, eco-friendly shopping bag, tourist Discount and Special Offers card, shopping guides, and more.
CALL US FOR INFORMATION ON ALL OUR GROUP MARKETING PROGRAMS
Taste of Chelsea or Chelsea Happy Hour Bar Crawl: A dinner or bar flight for customers in neighborhoods to experience various venues.
Chelsea Night of Fashion: Each store hosts their party and their promotion for a neighborhood shopping tour.
Store-2-Store Partnerships: Through identified cosumer buying trends and habits, we design various possible partnerships between you and other member stores.
CALL US FOR INFORMATION ON ALL OUR PARTNERSHIP PROGRAMS
Online Presence Package: Choose various packages designed to increase your desired level of internet presence.
Customer Relations Program: Utilize your customer database effectively through mail and email outreach options.
Community Special Events: Host an organized event for target communities within your neighborhood.
Personalized Instore Campaign: Design, print, and run creative store promotions and discounts to increase sales.
CALL US FOR INFORMATION ON ALL OUR INDIVIDUAL PROGRAMS
* The above listed programs are samples only. A range of programs are available to all mogulfish members.
WHY WORK AS A COLLECTIVE GROUP OF STORES
Working as a group of stores gives the advantage back to independent store owners on a multitude of levels:
• Reduces the cost of developing marketing campaigns
• Increases your presence and reach to customers by cross promoting with other stores
• Delivers more value to customers by providing targeted and stronger offers
• Leverages the desire of customers to support locally owned businesses
• Enables you to use the exclusive services of Manhattan's leading local marketing specialists
MEMBERSHIP FEE
Pay only $159 to use our services for 12 months. That's less than $15/month!
Companies pay $1,000's to $100,000's in monthly retainer fees or $100+ hourly fees for marketing services. The money you save with our unparalleled, low, yearly fee is insurmountable.
How do we do all this for less than $15/month?
We have built a truly industry changing business model – the secret is partnerships, internally and externally, exchanging value and cost sharing across the entire business:
• Membership fee - Administration costs absorbed evenly across each member
• Co-operative services - Members exchange value (there is no cost) and share services (the costs split between multiple users)
• Supplier partnerships - reduces operational and overhead costs
MEMBERSHIP REGISTRATION
Sign up online by clicking on become a member. Simply follow the steps to fill out your registration information and pay for your membership by credit card.
Alternatively, call customer service at 1.877.298.2079 to make an appointment with a Membership Consultant and receive a free consultation.
Once registered, members will be directed to fill out their online profile and will be asked to complete a marketing evaluation to start our service. First marketing support with be delivered to new members within 2 weeks of completion of the evaluation. Free assistance is offered to fill out the evaluation and set up your profile.
All members are sent a membership package within 2 weeks of registering. This includes a member window sticker, membership card & key-tag, evaluation form details and introductory letter.
Manhattan Launch
Over 100 store owners joined during our test launch in the Manhattan neighborhoods of Chelsea, East Village, Lower East Side and South Street Seaport.
Be in the company of landmark stores such as William Barthman and Gotham Comedy Club and award winning stores such as Socarrat and Kidding Around (NY Mag 'Best of NY 09').