Start of New Year – Tax, Review and Planning Time!
Summary
When: 01/01/2012 - 03/04/2012
Cooperative: Yes
Recommended For: Home Services, Publishing , Pet Services , Retail , Beauty , Sports, Transportation , Travel , Website , Real Estate , Health , Grocery , Event Services , Education , Non-profit, Arts, Beverages , Nightlife , Financial Services , Legal, Bar, Restaurant , Business Services , Community, Government
Suggested Solutions
Deals related to this opportunity:
DIT Promotions (click to view)
Marketing Service Discounts (click to view)
Description
OVERVIEW
It’s the end of they year, start of a new year and with it comes the opportunity to tap into behavior of employees and employers as they do their tax, review the year that was and think about the new year ahead.
MARKETING OPPORTUNITIES FOR YOUR BUSINESS
1. Tax Time - Big time for all you tax accountants, start reaching out to last years clients and attracting new ones.
2. Tax Time - Non-accountants, partner with your accountant or accountants in your area that you know are good, to offer their services to your customers as added value. In return, ask for discounts for your customers and of course a great deal on doing your taxes. You could also tie a discount to a purchase. E.g. 50% off a tax return from XXX accountant when you spend $100 or more. Click to view/participate in a Tax Time DIT Promotion
3. Review – For business customers, help them review the year that was in the area for which you help them. A proactive free analysis goes a long way in relationship building.
4. Review – For individual customers, you can also help them review the year that was in the area you help them. Make it fun, e.g. if you're a massage salon, measure their year in stress they relieved with their massages, if you sell shoes, measure their year in pride they felt in rocking new shoes. Be creative and fun, it’s just a fresh new way to talk to them and start a conversation that can lead to a fresh purchase.
5. Planning – Just like point 3 & 4 above, except now make it about planning. How can you help your business or individual customers plan for a great 2012 using your products? Make it fun or introduce serious additional services like a rewards program.
Categories & Keywords
Categories: Planning, Marketing Plans, Strategy
Keywords: January, Tax Return, Financial Year
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